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What Is WATL?

WATL world axe throwing leagueWATL is the World Axe Throwing League, the global governing body & league for the sport of urban axe throwing.  They are the latest organized sport league, quickly gaining popularity. They are growing rapidly and looking to bring the sport to new venues. If you run a bar and grill, you can make your establishment an official WATL location.  Here are some reasons why you should.

1. Your Customers Want to Have Fun

Bars and Grills are places people go to have fun with friends.  It’s a place to unwind and while getting some good food. To draw people to your establishment, you need something more than just good food and drinks; you need to give them things to do.  Every bar and grill will have TVs, happy-hour events, maybe some live-music, a dart board. These are all things people expect.

But as the old wisdom goes, familiarity breeds contempt.  If all you’ve got are the same things every other place has, why would someone prefer your place over others?  You need to stand out if you want to get ahead. Axe throwing is an activity that people might not have tried. It’s something new and fun.  It will give your customers something to talk about even after they leave. That creates a draw, a new income stream and word of mouth marketing at the same time!

2. Why Not Axe Throwing?

Yeah, “why not?” really is it’s own reason.  Who wouldn’t want additional sales income? People have long associated throwing darts with bar and grill establishments.  From superhero movies to zombie spoofs, you can find dart throwing scenes in every genre. Why not go a step up? Axe throwing is the same basic premise – throw an object, hit a target – but instead of a tiny dart, you’re lobbing an axe.  Think of the marketing opportunities that will create.

Speaking of!

3. WATL Provides Great Marketing Opportunities

WATL is growing fast.  As a sport, they’re already starting to trend and gain popularity.  They even have their own professional tournaments on ESPN. They’ve already done a lot of marketing for their own sport, so becoming an affiliate with them and having an official WATL location at your bar and grill will let you take advantage of some of the hard work.  Furthermore, if you join up with them, they can provide you with the rules of tournament play to give the structure needed to make it more engaging to your customers. You can even host tournaments with them yourself. Think of the marketing opportunities that can get you?  Prizes can draw people to participate in hopes of winning. The tournament itself will draw people who are just curious to see what’s going on. The novelty of it can attract the curious. There’s no reason not to sign up.

As it’s still growing, axe throwing as a sport still has that novelty appeal.  Getting in on it now means you can be on the up-and-coming new trend. People will want to try it out just for the experience of it.  You want to get in before everyone does will give you a good draw for new customers. While we all like something new, we are also creatures of habit.  Once customers have started coming to your bar and grill regularly, they’ll associate the place with a good time. Get them coming in a few times for the new experience and they’ll stay regulars.

How Axe Pros Can Help

Axe ProsGetting started in anything new can be a little difficult and axe throwing is no different.  You’ll need to get axes to throw and targets to throw at.

You’ll also need to set up areas to compete in, complete with safety systems to prevent accidents.  All of that can be difficult to set up on your own. Even knowing what you need can be difficult if you’re new to the sport.

That’s where Axe Pros comes in.  We’ve been doing this for quite a while now.  As official affiliates of WATL, we know all the rules and have all the equipment.  We can provide you with the axes, targets, and lanes. We can set your equipment up for you.  Want a free consultation?  We’ll tell you everything you need to know about safety procedures, tournament rules, and help you determine just how to make axe throwing work best for your business.  We take the guesswork out of the process, saving you time and money.

Want to know more?  Don’t hesitate to ask!  We’re willing to meet on your schedule, making it convenient for you.  Just let us know the best way to contact you and the best time to do so, and we’ll help you out.  Get in touch with us and find out we can help you get started today!